?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Rissden+Leonardo.&rft.aulast=Vega+Silva&rft.au=Vega+Silva%2C+Rissden+Leonardo.&rft.tpages=147&rft.inst=Universidad+Nacional+Polit%C3%A9cnica.&rft.title=AUCRE%3A+Plan+de+Negocio.+Manual+de+Marca.&rft.degree=%5B%22eprint_fieldopt_thesis_type_bachelor%22+not+defined%5D&rft.date=2015