?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Morales+porras&rft.au=Morales+porras%2C+Tanyhuska+Abigail&rft.aufirst=Tanyhuska+Abigail&rft.tpages=76&rft.inst=Universidad+Nacional+Polit%C3%A9cnica.&rft.degree=%5B%22eprint_fieldopt_thesis_type_bachelor%22+not+defined%5D&rft.title=La+Porrita+Creativa%3A+Plan+de+Negocio.&rft.date=2016