?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=Aguirre+Ruiz&rft.au=Aguirre+Ruiz%2C+Cynthia+del+Carmen&rft.aufirst=Cynthia+del+Carmen&rft.title=BOIO+Editorial%3A+Plan+de+Negocio&rft.inst=Universidad+Nacional+Polit%C3%A9cnica.&rft.tpages=158&rft.date=June+2016&rft.degree=%5B%22eprint_fieldopt_thesis_type_bachelor%22+not+defined%5D