?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Jathniel+Alberto&rft.aulast=Ruiz+Almanza&rft.au=Ruiz+Almanza%2C+Jathniel+Alberto&rft.tpages=101&rft.inst=Universidad+Nacional+Polit%C3%A9cnica.&rft.degree=%5B%22eprint_fieldopt_thesis_type_bachelor%22+not+defined%5D&rft.title=UEY+Agencia+de+Marketing+Digital%3A+Plan+de+Negocio.&rft.date=2016