?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Michelle+Elisa&rft.au=Benavides+Reyes%2C+Michelle+Elisa&rft.aulast=Benavides+Reyes&rft.title=Plan+de+Negocio%3A+MB+Comunicaci%C3%B3n+Visual.&rft.inst=Universidad+Nacional+Polit%C3%A9cnica.&rft.tpages=103&rft.date=2015&rft.degree=%5B%22eprint_fieldopt_thesis_type_bachelor%22+not+defined%5D