?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Esmeralda+Rub%C3%AD&rft.aulast=Ruiz+Baca&rft.au=Ruiz+Baca%2C+Esmeralda+Rub%C3%AD&rft.degree=%5B%22eprint_fieldopt_thesis_type_bachelor%22+not+defined%5D&rft.date=20+December+2019&rft.tpages=120&rft.inst=Universidad+Nacional+Polit%C3%A9cnica+.&rft.title=Plan+de+Negocios%3A+Cafeter%C3%ADa+Del+Campo.