?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=R%C3%A1udez+Ir%C3%ADas%2C+Andrea&rft.aulast=R%C3%A1udez+Ir%C3%ADas&rft.aufirst=Andrea&rft.degree=%5B%22eprint_fieldopt_thesis_type_bachelor%22+not+defined%5D&rft.date=August+2015&rft.inst=Universidad+Nacional+Polit%C3%A9cnica.&rft.tpages=75&rft.title=PLAN+DE+NEGOCIOS%3A+EDITORIAL+RAIR.