?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Karen+Vanessa&rft.aulast=L%C3%B3pez+Sierra&rft.au=L%C3%B3pez+Sierra%2C+Karen+Vanessa&rft.tpages=114&rft.inst=Universidad+Nacional+Polit%C3%A9cnica+.&rft.degree=%5B%22eprint_fieldopt_thesis_type_bachelor%22+not+defined%5D&rft.title=Plan+de+Negocios%3A+Servicios+de+Jardiner%C3%ADa+Mundo+Jard%C3%ADn.&rft.date=December+2018