?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aufirst=Wendy+Carolina&rft.aulast=Peralta+Ulloa&rft.au=Peralta+Ulloa%2C+Wendy+Carolina&rft.degree=%5B%22eprint_fieldopt_thesis_type_bachelor%22+not+defined%5D&rft.date=December+2018&rft.inst=Universidad+Nacional+Polit%C3%A9cnica.&rft.tpages=104&rft.title=Plan+de+Negocios%3A+Club+de+Entretenimiento+Beers+%26+Balls.