?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Valle+Hern%C3%A1ndez%2C+Martha+de+la+Concepci%C3%B3n&rft.aulast=Valle+Hern%C3%A1ndez&rft.aufirst=Martha+de+la+Concepci%C3%B3n&rft.date=December+2018&rft.degree=%5B%22eprint_fieldopt_thesis_type_bachelor%22+not+defined%5D&rft.title=Plan+de+Negocio%3A+Licores+del+Campo+S.A.&rft.tpages=185&rft.inst=Universidad+Nacional+Polit%C3%A9cnica.