?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Arauz+Chavarr%C3%ADa%2C+Manyell+Joel&rft.aulast=Arauz+Chavarr%C3%ADa&rft.aufirst=Manyell+Joel&rft.tpages=105&rft.inst=Universidad+Nacional+Polit%C3%A9cnica.&rft.degree=%5B%22eprint_fieldopt_thesis_type_bachelor%22+not+defined%5D&rft.title=Plan+de+Negocio%3A+Agencia+de+Marketing+Digital+IUMARK.&rft.date=March+2018