?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.aulast=P%C3%A9rez+Rodr%C3%ADguez&rft.au=P%C3%A9rez+Rodr%C3%ADguez%2C+Jessica+del+Carmen&rft.aufirst=Jessica+del+Carmen&rft.degree=%5B%22eprint_fieldopt_thesis_type_bachelor%22+not+defined%5D&rft.date=2017&rft.inst=Universidad+Nacional+Polit%C3%A9cnica.&rft.tpages=123&rft.title=Plan+de+Negocio+Cratif%3A+El+toque+perfecto.